Promptary
Frontend · Page Patterns

Page Patterns developer concepts

Learn 41 Page Patterns concepts for Frontend development, with definitions, aliases, and ready-to-use AI prompts.

Marketing & content

Marketing homepage

Introduces a brand, explains its main value, and routes different audiences to useful next steps.

Also known as
Website homepage, Brand homepage, Marketing home
AI prompt
Create a responsive marketing homepage with a concise value proposition, one primary action, audience-relevant proof, scannable feature sections, clear navigation and footer, meaningful heading hierarchy, fast-loading media, and no essential information hidden behind animation.

Campaign landing page

Focuses a visitor on one campaign, offer, or conversion goal with minimal distraction.

Also known as
Lead generation page, Conversion page, Promo landing page
AI prompt
Create a focused campaign landing page with message continuity from the referring campaign, one measurable call to action, concise benefits, relevant proof, transparent terms, a short accessible form when needed, responsive content order, and no competing navigation that obscures the goal.

Product feature page

Explains how one product capability solves a specific user problem.

Also known as
Feature detail page, Solution page, Capability page
AI prompt
Create a product feature page that starts with the user problem and outcome, demonstrates the workflow with accessible media, explains limitations and integrations, includes role-specific proof, links to related documentation, and ends with a clear trial or contact action.

Pricing page

Compares plans, costs, limits, and included capabilities so visitors can choose confidently.

Also known as
Plans page, Subscription pricing, Package comparison
AI prompt
Create a transparent pricing page with monthly and annual totals, plan audiences, included limits, tax and renewal notes, an accessible comparison table, one recommended plan that is not misleading, contact-sales handling, responsive stacking, and a route to billing FAQs.

Comparison page

Compares products or options across criteria that matter to the intended audience.

Also known as
Versus page, Product comparison, Option comparison
AI prompt
Create an honest comparison page with a clear comparison scope, equivalent criteria, sourced claims, last-reviewed date, accessible tables that reflow on mobile, plain-language advantages and tradeoffs, no false checkmark-only claims, and a next step for each suitable audience.

About page

Builds trust through the organization’s purpose, people, history, and operating principles.

Also known as
Company page, Our story, Organization profile
AI prompt
Create an About page with a specific mission, concise origin story, verifiable milestones, leadership or team context, operating principles, inclusive real imagery with useful alt text, relevant trust links, and clear paths to careers, contact, or governance information.

Contact page

Routes people to the right support, sales, office, or general enquiry channel.

Also known as
Contact us, Get in touch, Enquiry page
AI prompt
Create a contact page that separates support, sales and general enquiries, states expected response times, provides accessible alternatives to the form, asks only necessary information, validates without losing input, protects sensitive data, and shows address and operating hours as text outside any map.

Blog index page

Lets readers browse, filter, and discover a publication’s latest or featured articles.

Also known as
Article listing, News index, Publication archive
AI prompt
Create a blog index with one featured story, chronological article cards, meaningful categories, optional local search, author and date metadata, descriptive linked titles, predictable pagination, responsive imagery, and an empty result state that preserves the selected filters.

Article page

Presents a focused long-form story with readable content, metadata, and related navigation.

Also known as
Blog post, Editorial page, News article
AI prompt
Create an accessible article page with one descriptive heading, author and publication metadata, readable line length, semantic sections, captioned media, share actions that do not interrupt reading, source and update information, related content, and print-friendly styling.

Documentation page

Combines technical content, local navigation, examples, and next-step links for learning or reference.

Also known as
Developer docs page, Reference page, Guide page
AI prompt
Create a documentation page with hierarchical side navigation, breadcrumbs, a descriptive heading, version context, readable prose, syntax-labelled code examples with copy controls, in-page navigation for long content, previous and next links, responsive collapse, and stable deep-link anchors.

Help center page

Helps customers search support content, browse common topics, and reach human assistance.

Also known as
Support portal, Knowledge base home, Help homepage
AI prompt
Create a help center homepage with clearly scoped search, popular tasks, topic categories, recent service notices, contextual contact options, useful no-result recovery, readable article links, and no requirement to sign in before viewing public support information.

Application & data

Application home page

Orients a signed-in user with relevant work, recent activity, and primary tasks.

Also known as
App overview, Signed-in home, Workspace home
AI prompt
Create a signed-in application home page personalized by role and permissions, showing current work, recent items, meaningful alerts and a small set of primary tasks. Preserve navigation context, handle first-use and returning-user states, and avoid turning the page into an unfocused metric dashboard.

Analytics dashboard page

Consolidates related metrics and visualizations for monitoring or exploratory analysis.

Also known as
Metrics dashboard, Reporting dashboard, KPI page
AI prompt
Create an analytics dashboard with a clear purpose and date range, a small set of decision-relevant metrics, global filters, accessible chart alternatives, consistent units and colors, data freshness, loading and partial-error states, responsive single-column collapse, and export that preserves applied context.

Collection index page

Lists a manageable collection of records with search, filters, sorting, and creation actions.

Also known as
Resource list page, Management index, Entity listing
AI prompt
Create a collection index page with a descriptive title, create action, scoped search, relevant filters, sort, result count, table or card view chosen for the data, stable row actions, selection feedback, pagination, shareable URL state, and distinct loading, empty, filtered-empty and error states.

Record detail page

Shows one record’s identity, status, attributes, relationships, history, and available actions.

Also known as
Entity detail, Object page, Resource detail
AI prompt
Create a record detail page with breadcrumbs, stable identity and status, permission-aware actions, grouped attributes, related records, activity history, clear edit ownership, loading and missing-record states, responsive section navigation, and deep links to important subsections.

Master–detail page

Keeps a collection and the selected item’s details in one coordinated workspace.

Also known as
List-detail page, Split-view page, Two-pane browser
AI prompt
Create a responsive master-detail page with a searchable item list, visible selection, adjacent detail pane on wide screens, back-to-list navigation on compact screens, shareable selected-item URLs, keyboard-accessible rows, and restored list scroll, filters and selection after returning.

Create / edit form page

Provides a dedicated page for creating a new record or editing an existing one.

Also known as
CRUD form page, Edit page, Create record page
AI prompt
Create a dedicated create and edit form page with a task-specific heading, clear new-versus-edit context, logical field groups, persistent values after validation, permission-aware fields, save and cancel actions, unsaved-change protection, field errors plus a summary, and an unambiguous success destination.

Settings page

Organizes configuration options into predictable, scoped, and safely saved groups.

Also known as
Preferences page, Configuration page, Options page
AI prompt
Create a settings page with clear account, workspace or system scope; stable section navigation; logically grouped controls; searchable settings only when necessary; explicit save behavior; success and error feedback; permission-aware options; dangerous settings separated; and no reliance on documentation to explain basic controls.

Account profile page

Lets a person review and maintain identity, contact, avatar, language, and account information.

Also known as
Profile settings, My account, Personal details page
AI prompt
Create an account profile page with a clear signed-in identity, separately editable personal and contact details, avatar alternatives, language and time-zone preferences, verification status, privacy-aware visibility, save feedback, session or security links, and a clearly separated account deletion path.

Activity & audit log page

Presents chronological events with actors, targets, outcomes, and investigation filters.

Also known as
Audit trail, Event history, Activity history page
AI prompt
Create an activity and audit log page with immutable chronological events, actor-action-target wording, exact timestamps and time zone, severity and outcome, scoped filters, safe search, pagination or cursor loading, permission-aware detail, export metadata, and clear retention limits.

Inbox page

Supports scanning, selecting, reading, organizing, and acting on messages or notifications.

Also known as
Messages page, Mailbox, Conversation inbox
AI prompt
Create a responsive inbox page with folders or scopes, unread and selected states, searchable message list, reading pane on wide screens, back navigation on mobile, bulk actions separated from message actions, keyboard navigation, preserved selection, and empty, offline and send-failure recovery states.

Calendar & schedule page

Displays time-based items across day, week, month, or agenda views.

Also known as
Schedule view, Planner page, Calendar workspace
AI prompt
Create a calendar page with an accessible agenda alternative, localized dates and times, explicit time zone, Today navigation, day, week and month views, keyboard-reachable events, clear overlapping items, availability and conflict states, responsive mobile agenda, and no meaning conveyed by color alone.

Workspace / editor page

Combines tools, editable content, context panels, and persistent document actions for focused work.

Also known as
Editor workspace, Creation canvas, Workbench page
AI prompt
Create a responsive editor workspace with a named document, stable save status, accessible toolbar groups, primary canvas or editor, optional inspector, undo and redo, keyboard shortcuts that have visible alternatives, resizable panels without focus loss, conflict recovery, and a focused compact-screen mode.

Commerce & service journeys

Product catalog page

Lets shoppers browse, compare, filter, and sort a collection of purchasable products.

Also known as
Shop listing, Category listing page, Product grid
AI prompt
Create a product catalog page with category context, product count, useful filters and sort, consistent cards, clear price and availability, responsive image sizing, preserved URL state, accessible quick actions, pagination or deliberate load-more behavior, and distinct no-product, no-filter-match and loading states.

Product detail page

Explains one product and supports choosing variants, quantity, delivery, and purchase actions.

Also known as
PDP, Item detail page, Product page
AI prompt
Create a product detail page with a descriptive product name, accessible media gallery, price and tax context, availability, variant and quantity controls, delivery and returns summary, primary add-to-cart action, structured specifications, reviews with context, related products, and persistent validation when a required option is missing.

Shopping cart page

Lets shoppers review selected items, quantities, costs, fulfilment, and the path to checkout.

Also known as
Basket page, Bag page, Cart review
AI prompt
Create a shopping cart page with editable quantities, individually labelled remove actions, stock and fulfilment status, subtotal, discount and estimated total breakdown, saved-for-later handling, update feedback, empty-cart recovery, checkout action, and no surprise fees disguised until a later step.

Checkout page

Guides a shopper through contact, delivery, payment, review, and final purchase confirmation.

Also known as
Payment flow, Purchase checkout, Order checkout
AI prompt
Create a secure checkout page with clear progress, guest checkout, contact, delivery and payment groups, visible order summary and total, saved input after validation, billing-address reuse, accessible errors, final review before the single submit action, duplicate-payment protection, and explicit post-payment success or recovery.

Order detail & tracking page

Shows order contents, payment, fulfilment progress, delivery, and support actions.

Also known as
Order status page, Shipment tracking, Receipt detail
AI prompt
Create an order detail and tracking page with order reference, current status in text, item and cost summary, payment and delivery addresses, chronological fulfilment updates, carrier link, expected date with uncertainty, invoice access, contextual cancel or return eligibility, and support escalation.

Booking & reservation page

Coordinates availability, selection, attendee details, price, and reservation confirmation.

Also known as
Appointment booking, Reservation flow, Scheduling page
AI prompt
Create a booking page with service and location context, accessible date and time selection, time zone, real-time availability, duration and price, attendee details, cancellation policy before commitment, conflict recovery, a review step, duplicate-booking protection, and calendar-friendly confirmation.

Subscription & billing page

Shows the current plan, usage, invoices, payment method, renewal, and plan-management actions.

Also known as
Billing portal, Plan management, Subscription settings
AI prompt
Create a subscription and billing page with current plan and renewal date, usage versus limits, tax-aware price, payment-method summary, invoices, plan comparison, upgrade and downgrade effects, cancellation consequences, permission checks, prorating explanation, and success or payment-failure feedback.

Account & onboarding

Sign-in page

Authenticates an existing user and provides safe recovery or alternate sign-in routes.

Also known as
Login page, Log-in screen, Authentication page
AI prompt
Create an accessible sign-in page with email or username and password fields, password-manager support, show-password control, remembered account only when appropriate, rate-limited errors that do not reveal account existence, password recovery, approved single sign-on options, and safe return to the intended destination.

Sign-up page

Creates a new account while explaining requirements, consent, and the next verification step.

Also known as
Registration page, Create account, Join page
AI prompt
Create a concise sign-up page that asks only necessary information, supports password managers, explains password requirements before entry, validates without clearing fields, distinguishes required consent from optional marketing, links terms and privacy, prevents duplicate submission, and explains email or phone verification after creation.

Password recovery page

Starts and completes a secure password-reset journey without exposing account existence.

Also known as
Forgot password, Reset password page, Account recovery
AI prompt
Create a secure password-recovery flow with identifier entry, a neutral response that does not reveal account existence, resend limits, expiring single-use reset links, new-password requirements, password-manager compatibility, invalid and expired-link recovery, session revocation choice, and a clear return to sign in.

Account verification page

Confirms control of an email address or phone number using a link or short-lived code.

Also known as
Verify email page, OTP verification, Confirm account
AI prompt
Create an account verification page that states the masked destination, accepts a paste-friendly one-time code, supports autofill, explains expiry, rate-limits resend, lets users change a mistaken address, handles already-used and expired codes, announces errors accessibly, and preserves the intended post-verification destination.

Onboarding home page

Welcomes a new user, establishes context, and presents a small set of meaningful setup tasks.

Also known as
Getting started page, Welcome dashboard, Onboarding checklist
AI prompt
Create an onboarding home page tailored to the user’s role, with a concise welcome, progress that reflects meaningful outcomes, three to five actionable setup tasks, sample or starter content, skip and resume behavior, contextual help, accessible completion feedback, and a natural transition into the normal product home.

Setup wizard page

Splits a necessary multi-step configuration into a clear, resumable sequence.

Also known as
Configuration wizard, Guided setup, Multi-step setup
AI prompt
Create a setup wizard page with named steps, current and total progress, one focused task per step, working browser and in-page Back actions, saved progress, conditional steps that remain understandable, a review step before commitment, validation summaries, interruption recovery, and a final route to the configured feature.

Invitation acceptance page

Explains who invited the recipient, what they will join, and how to accept safely.

Also known as
Join workspace page, Invite landing page, Team invitation
AI prompt
Create an invitation acceptance page showing the inviter, trusted workspace identity, role or access being offered, signed-in account context, accept and decline actions, account creation or switching when required, expiry information, invalid or already-used states, and a safe destination after acceptance.

Trust & policy

Accessibility statement page

States accessibility commitments, known limitations, testing scope, and contact or escalation routes.

Also known as
Accessibility policy, Conformance statement, Accessibility help page
AI prompt
Create an accessibility statement page that names the covered service and standard, states conformance honestly, lists known limitations and workarounds, describes testing scope and date, provides an accessible contact route and response target, explains escalation, uses plain language, and remains easy to find from every page.

Public service status page

Communicates current service health, incidents, maintenance, and historical reliability outside the product.

Also known as
System status, Uptime page, Incident status page
AI prompt
Create a public service-status page on resilient infrastructure with an overall status, component-level health, incident start and latest-update times, time zone, maintenance notices, chronological updates, accessible severity labels beyond color, historical uptime context, subscription choices, and a support route for unlisted problems.